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BRAND IDENTITY

Give your branda signature of its own.

From an idea to an identity that stays with you. Shape it, give it character, explore its world.

Let’s design your brand

FROM A MARK TO AN IDENTITY

Brand Atelier

Give your idea a shape.

A little curve. Entirely yours.

Move the points. Find your own mark.

Select a form or a control point. Edit with the arrow keys; hold Shift for larger steps. Undo with Ctrl or Command + Z. Press Escape to cancel a drag.

Start by dragging this point.
01 / 03Symbol
Three forms. Endless possibilities.Your design stays in this session.
More than a logo. A consistent brand world.

Strategy, typography, color and application. The same character at every touchpoint.

Brand Identity Design

The same character at every touchpoint.

We design brand identity as a system that makes your company’s character visible. Logos, color and typography work together across your website, presentations and other applications.

For a new brand or an evolving identity, we consider recognition and everyday use together.

What we deliver

From a logo to a complete visual language.

Brand direction

We clarify your audience, character and points of difference, giving visual decisions a shared foundation.

  • Identity brief
  • Visual direction

Identity system

We develop a logo family, palette, typography and supporting elements that work across sizes and backgrounds.

  • Logo variants
  • Color and typography

Everyday applications

We design how the identity appears on screens, presentations and print materials, and organize the application files.

  • Application designs
  • Brand guidelines

The work in context

An identity is defined by how its parts work together.

A symbol should retain its character on a card, packaging and a digital surface. Materials, spacing and color are considered through applications.

Recognition
A shared visual character across applications.
Usable assets
Deliverables suited to digital and print use.
Illustrative identity system applied to cards, a folder and packaging.
Illustrative brand identity study, not a client brand.

How we work together

From brand character to practical guidelines.

Deliverables and the working plan are defined around the needs of your project.

  1. Discovery

    Review the brand, audience and existing materials.

    OutputIdentity brief

  2. Visual direction

    Explore design directions through practical applications.

    OutputSelected design direction

  3. System and application

    Complete identity elements and priority applications.

    OutputIdentity and application files

  4. Handoff

    Document usage rules and organize assets.

    OutputBrand guidelines

Engineering in the details

Built to be used as well as recognized.

Scale

We consider legibility from small digital icons to larger applications.

Background and material

Light, dark and single-color uses are considered alongside production constraints.

Consistent use

Spacing, alignment and incorrect usage are made clear in the guidelines.

Common questions

Let's start with your questions.

Is this only logo design?

The logo is one part of the system. Scope can include color, typography, supporting elements, digital and print applications, and guidelines.

Can you evolve our existing identity?

Yes. We can evolve the identity while considering recognizable elements and what should be retained. The need determines whether to redesign or refine.

How are the assets prepared?

We define digital and print uses at the outset, then include appropriate vector and image files, color specifications and usage notes in the scope.

Connected expertise

Let’s define how your brand should show up.

Share your new brand or existing identity. We can define the first applications together.

Discuss your brand identity